March 8, 2016 - WRITTEN BY GEORGE WANG
One of the most frequent questions we get is “Do you SEO our website?” This article will clarify what exactly SEO is and how Kaidoora approaches it, so you can evaluate for yourself if your current SEO strategy fits into your overall marketing plan.
SEO stands for “search engine optimization”, the process of maximizing a website's traffic by ensuring it appears high in search engine results. A common misconception is that SEO is something that you implement on your website once when you first set it up; in reality, it's a set of over 200 ongoing changes that may need adjustment over time--as business needs change, new products and services get added, or as technology changes, such as with new browsers and Google or Bing's internal ranking changes. Broadly speaking, SEO falls into three types:
By cultivating and employing a robust understanding and implementation of SEO on our client websites, Kaidoora strives to enable you to let your website do the work of bringing in leads–leaving you free to focus on making sales and building your business.
We recommend that our clients manage their SEO like other marketing expenses: calculate your return on investment.
Proper search engine optimization has many elements, so a broad spectrum of services is available to help with it–along with an equally broad range of prices. Some level of SEO planning is necessary to ensure your site's visibility, but you should have a clear understanding of how it will contribute to your business goals before deciding how much to spend.
If spending a lot on SEO services doesn't work for your budget, you can certainly save by doing it yourself, but that route will have its own costs–mostly in the time it will take to learn and implement the relevant elements.
Kaidoora stays on top of the latest changes to the search engine ranking algorithms and responsively updates the corresponding elements of your site as needed. We automatically handle all technical SEO aspects, and can perform or recommend trusted professionals to help with content or referral SEO. Our goal is to free up businesses from focusing on the technical SEO details so they can monitor their marketing and maximize their results.