Kaidoora Case Study:

DASH DATA, INC.
DIGITAL DATA CONSULTANCY

Dash Data At A Glance

  • Dash Data is a rapidly expanding small business that needed help managing their website.
  • Previous website services were expensive and inefficient, which continually delayed Dash Data from starting their marketing campaigns.
  • In two weeks, Kaidoora helped Dash Data completely revamp their entire website, launch their marketing campaign on time, and has continued to help them maintain their website in sync with their overall marketing strategy.

The Challenge

Dash Data is a growing small business that helps organizations streamline their operations and transition them to paperless workflows. As a rapidly growing company, they needed to keep their website up-to-date with new pages to help support their advertising and marketing efforts.

However, they were limited by their 2 previous web developers because:

  • Design changes would take months to implement
  • Text changes and revisions would take weeks to show up on the website
  • Changes was billed hourly, leading to unpredictable charges and a reduced marketing budget
  • Technology and platform limitations made it time-consuming and expensive to track the effectiveness of their marketing

How Kaidoora Helped

Dash Data had already paid for an advertising campaign due to start in 2 weeks when they first contacted us.

Over those 2 weeks, Kaidoora worked with Dash Data to:

  • Update their existing design to a mobile-friendly version
  • Make over 3 dozen usability, user experience (UX), and search engine optimization (SEO) improvements
  • Complete all requested text changes and content revisions
  • Build completely new landing pages for the advertising campaign
  • Add tracking software to monitor the cost-effectiveness of their advertising campaign
  • Craft an update strategy for future changes and re-designs to the website

Since then, Kaidoora has continued to help Dash Data update their website and keep it in sync with their overall strategy.

Updated Dash Data Website

Dash Data's Experience, In Their Own Words

I am the founder of a growing small business. The most important aspect when I research any vendor for any service is value. We must stretch every dollar we earn to the fullest at this stage of our lifespan. Kaidoora is by far the most valuable vendor we employ.

First, Kaidoora handles our basic web needs rapidly and professionally with genuinely great results at an amazing value. That alone is a reason why any business should leverage this team. What truly sets Kaidoora apart from every other vendor in the web space that I’ve ever met or worked with is I know I can rely on them to scale with my business with no financial or operational surprises. I leverage their expertise to make my decisions on that front.

If I decide we are expanding to a new domestic region, or country, vertical market, or if we are evaluating another organization for acquisition-the last concern I have is how to incorporate this new demand into our web presence and strategy. I let the Kaidoora team know my intentions and they provide the needed infrastructure, period. No hassles, no challenges, the work simply gets completed and done so professionally and timely.

Dash Data has run direct mail campaigns, social media campaigns, email campaigns, and engaged in partnerships with people like the Small Business Administration’s Technology Coalition, and Kaidoora has supported the web based aspects of every task we throw at them flawlessly and efficiently.

I recommend Kaidoora to every client that asks about web presence. I look forward to being a part of their future success, as I know they’ll be integral in ours.

"I am the founder of a growing small business. The most important aspect when I research any vendor for any service is value. We must stretch every dollar we earn to the fullest at this stage of our lifespan. Kaidoora is by far the most valuable vendor we employ."

Brett Dashe

Founder & CEO, Dash Data

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