Kaidoora Case Study:

EMPOWERFIT
HEALTH AND WELLNESS

EmpowerFit At A Glance

  • EmpowerFit is a personal training business that needed help keeping their website up-to-date with specials, promotions, and member information.
  • Their previous web designer retired and was unable to help them continue managing and updating their website.
  • In one week, Kaidoora re-built the EmpowerFit website to be mobile-friendly and re-organized the content and presentation over a dozen types of pages.
  • Kaidoora has continued to help EmpowerFit update their website and provides reports when EmpowerFit runs new campaigns so they track the effectiveness of their advertising.

The Challenge

EmpowerFit is personal training business that helps individuals become healthier through group exercise classes, mutual support, and nutrition. Their previous web designer was retiring and they needed to keep their website up-to-date with new pages to help support their operations and marketing efforts.

They were looking for a company that could do the following:

  • Update their website quickly and efficiently
  • Integrate the website with third-party scheduling software
  • Build and track landing pages for marketing campaigns
  • Make cosmetic and user interface improvements to the website

How Kaidoora Helped

EmpowerFit had an upcoming promotion on Yelp when they first contacted us.

In the first week, Kaidoora worked with EmpowerFit to:

  • Update their existing design to a mobile-friendly version
  • Re-designed a dozen page templates for improved usability, user experience (UX), and search engine optimization (SEO)
  • Completed all requested text changes and content revisions
  • Build completely new landing pages for the Yelp advertising campaign
  • Add tracking software to monitor the cost-effectiveness of their advertising campaign
  • Craft an update strategy for future changes and re-designs to the website

Since then, Kaidoora has continued to help EmpowerFit keep their website updated and has steadily improved the design and functionality of the site.

Updated EmpowerFit Website

EmpowerFit's Experience, In Their Own Words

As a small business owner in the service industry, it's hard to find time to manage my websites. Thanks to the team at Kaidoora, I have found a solution!

Working with Kaidoora has been easy and time saving. They are quick to respond and have been able to update my website when I have an urgent request, like a last minute special that is set to go live the next day. Both my websites look professional and look great on a mobile device.

George and his team have provided me with templates when I need to update my site or make changes. They have literally saved me hours a week and I am so thankful I was referred to Kaidoora. For anyone looking for a low cost but professional web management company to work with, I highly recommend Kaidoora!

"As a small business owner in the service industry, it's hard to find time to manage my websites. Kaidoora literally saves me hours each week! For anyone looking for a low cost but professional web management company to work with, I highly recommend Kaidoora!."

Kelly Scott

Founder & CEO, EmpowerFit

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